Hey, I'm Rebecca.

I’m a Product Designer who enjoys translating thoughtful design strategies into beautiful and impactful experiences. 7+ years working with a range of different clients.

Except for doing design, I’m currently into quantitative data analysis, improving my coding skills and growing knowledge about wine (but not at the same time).


It all began...

In high school, where my passion for design first took root. I found joy in creating presentations, experimenting with typography, and my favorite project of all, designing a newspaper magazine. In art class, I would spend hours exploring different materials, textures, and techniques. This allowed me to delve into a world of imagination, where bringing shape and color to ideas was both challenging and rewarding. I was fascinated by it all.

Despite my art teacher's suggestion to apply to art school, I pursued studies in economics. However, after a year, I realized that I missed being creative. That's when I discovered the Bachelor program in Digital Design and Innovation created by award-winning Service Designer and Human-Computer Interaction researcher, Pontus Wärnestål. It was a game-changer for me. I had an epiphany that I could use design methodology to solve business problems.

Combining my design training with my economics education has helped shape me into the designer I am today. I obsess over the details that make a design lovable, while still staying true to business values.

10 random facts about me

  • My cat's name is Zelda, but I have never played the game.
  • Favorite food: Barbecue. Nothing beats cooking food outside in fresh air and beautiful weather.
  • Qualitative research is a key method in my toolbox, and I have never been in a design project where I haven't conducted user research. Talking to real users is my bread and butter.
  • I easily become obsessed with diving into and learning new things on a regular basis. This sometimes worries my partner, who reminds me to eat when I'm hyper-focused.
  • I've always had difficulty learning new languages. It doesn't come naturally to me.
  • I've always been interested in programming. That's why I took a leave of absence in 2020 to attend a web development boot camp for three months. I loved every second of it.
  • I'm highly influenced by the Lean Startup Methodology by Eric Ries and Steve Blank.
  • I have a big interest in wine. My long-term goal is to become a sommelier, but for the short-term, I want to attend as many wine tasting events as possible.
  • I'm a self-proclaimed psychologist, watching reality dating shows and giving relationship advice to people I've never met
  • If it tells you anything, I'm an ESTJ, an Executive.